AyeSalon handles multi-service packages, memberships and repeat-client marketing for spas and wellness centres. Deepika Kapoor of Aura Wellness in Gurgaon grew repeat clients from 25% to 65% and package sales by 175%.
Repeat clients: 25% before, 65% after (+160%)
Membership renewals: 60% before, 88% after (+47%)
Package sales per month: ₹20,000 before, ₹55,000 after (+175%)
Real Implementation Steps
How Deepika set up wellness center management.
Create service packages (15 minutes): Build multi-service packages such as a Bridal Package (Facial + Massage + Threading, ₹3,500).
Set up membership tiers (10 minutes): Create Silver, Gold and Platinum tiers with discounts from 10% to 25% and auto-renewal.
Enable a loyalty program (10 minutes): Award points per booking, bonus points on birthdays, and tier upgrades for free services.
Set up WhatsApp campaigns (10 minutes): Automate birthday offers, renewal reminders, cross-sell messages and re-engagement nudges.
Create a member dashboard (10 minutes): Members view remaining services, loyalty points and can rebook with one click.
Challenges Solved
Managing complex multi-service bookings: Solved with a package booking system using templates.
Membership management is scattered: Solved with automated membership tracking and renewals, improving renewal rates by 47%.
Hard to engage repeat clients: Solved with automated WhatsApp marketing campaigns, driving a 160% increase in repeat clients.
Low package sales: Solved with smart package recommendations at checkout, driving a 175% increase in package revenue.